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Winston Churchill became a devotee of the brand. Following his visit to Havana in 1946, his name has not only been commemorated on a band but it has also served to describe the marque's most famous size - Romeo y Julieta Churchill.

The 21st century has seen the arrival of two additional sizes using the name. The first called Short Churchill, a robusto size that had been missing from the range, was added in 2006. The second launched as the 21st Festival del Habano in 2010, was Wide Churchills, which boasts a 55 ring gauge to mark the trend amongst enthusiasts for stouter girth vitolas.

Romeo y Julieta's balanced and aromatic blend of selected filler and binder leaves from the Vuelta Abajo zone make it the classic medium bodied Habano.